According to the Nielsen Media Research, digital signage in-store marketing solution works because shoppers are more receptive towards promotional messages while they are shopping as 70% of purchase decisions are made in-store and 68% of purchases are impulse decisions.  Therefore, digital signage for in-store marketing has become one of the best and safest investments that supermarket retailers find worthwhile when facing tough economic downturns.

One of largest Hispanic grocery retailer's, Rio Ranch Market, in Southern CA has recently installed Corn Digital’s digital signage systems as in-store digital point-of-purchase marketing flyers to showcase weekly specials and digital menu boards for in-store deli counters. A total of over ten 42" displays were installed storewide with Corn Digital's Ceres-88 Media Player driving content materials to each display. Through a centralized DS Server, it’s headquarter now has the ability to update latest price change, promotions, or sales events instantly. It can even schedule air time in advance to save postage and labor. It is expected to deliver engaging and targeted promotions and messages that improves brand awareness, improves shopping experience, and influence purchasing behavior. The dynamic nature of digital signage allows each supermarket to display content in zones and locations providing informative information key to the consumers. Such effectiveness not only save up to thousands but also generate more sales every year.